Eisenberg said: "I made a promise to him, and to his wife Natalie, that I would take the bike to world glory. [25], Eisenberg also appeared on several other TV shows, most notably The Bike Show with Henry Cole, with the Madmax Turbine bike. [6], As of September 2017, Eisenberg appeared to have fully recovered. The German food giant Krüger (with 2 Billion Turnover) bought Maximuscle from GSK in Jan 2018. [41][42], Eisenberg broke 11 bones in the crash, including his pelvis, hip and femur. The privately-owned venue, which is an active airfield, is also a facility for driving, driver training, filming and other testing purposes for professional organisations. actor John Sessions dies aged 67 after heart attack, Model in low-cut print top forced to cover boobs on flight with son, 7, ©News Group Newspapers Limited in England No. He said: "At 234mph it was still accelerating. Fastest flying mile (one way) wheel powered record at 196.970 mph, Pendine record (and MSA under 5000cc record). Eisenberg said: "I made a promise to him, and to his wife Natalie, that I would take the bike to world glory. The father-of-two previously survived a near-fatal crash while travelling at 230mph on a Rolls-Royce jet turbine-powered motorcycle at Elvington Airfield in 2016. After building up the company, he then sold it for £162million, going on to launch a £150million Dragon's Den-style health fund that heard pitches from entrepreneurs. You can’t just live on rice crackers.”, He recalled: “When we started, the only gyms that existed were the hard-sweat gyms for body builders and power lifters, and they were the only people using energy drinks and protein providers. However, her popularity and fame climbed the new heights after she got married to Jesse Eisenberg. He went to a design and technology college in Barnet, north London, after doing his GCSEs. [51], Ernst & Young Entrepreneur of the Year Award, "ITV Press release - Zef Eisenberg - Speed Freaks show", "Zef Eisenberg on Henry Cole - The Bike Show", "Visor down review of Speed Freak TV show", "Fastest Electric motorbike in the world", "Maximuscle millionaire dies in speed record bid", "How MaxiMuscle's founder is getting back on the bike", "Protein powder built my brawn supremacy, says Maximuscle founder Zef Eisenberg", "Maximuscle founder Zef Eisenberg plots return", "Madmax registered trademark of Maxicorp", "Madmax Team Rider Daley Mathison killed", "480hp limited production run V8 motorbike", "Eisenberg achieves outright speed records at Pendine", "The Sunday Social with speed record holder Zef Eisenberg", "Man Thought Dead After 234-MPH Motorcycle Crash Pursues New Land-Speed Record", "Crash survivor breaks sand speed record", "Maximuscle boss to attempt 200mph speed record on sand", "Autocar - Zef Eisenberg sets fastest ever flying mile record at Pendine 2019", "ITV - Zef beats Sir Malcolm Campbells 1927 record", "BBC - Zef Eisenberg beats Idris Elbra's flying mile record", "Fastest Speed recorded on Pendine sands", "Zef Eisenberg breaks Idris Elba's record", "Only person to exceed 200mph at Pendine sand in bike or car", "Eisenberg shortlisted for Sports award 2020", "Millionaire Zef Eisenberg injured in high-speed motorcycle crash", "Millionaire businessman flown to hospital after coming off motorbike at high-speed racing event", "World land speed record attempts at Pendine Sands", "Daredevil plans return to Welsh beach he loves and smash land speed record", "Zef Eisenberg 'overcoming adversity award, "Parish Champion of the year - Eisenberg", "Zef Eisenberg nominated for Pride of Guernsey", "Zef Eisenberg nominated for ambassador of the year", https://en.wikipedia.org/w/index.php?title=Zef_Eisenberg&oldid=986614259, Articles with unsourced statements from October 2020, Creative Commons Attribution-ShareAlike License.

North Yorkshire Police said officers were called to reports of a "serious collision" at Elvington Airfield to the east of York at 4.30pm on Thursday afternoon. Comments are subject to our community guidelines, which can be viewed, The family of Zef Eisenberg, including partner Mirella, paid tribute to his enthusiasm, Zef Eisenberg, 47, died in a bid to break the British land speed record on Thursday, The driver was killed trying to break the 207mph UK land-speed record, Eisenberg was a self-confessed 'speed freak' and had dozens of records under his belt, One of the last photographs shared by Zef, believed to be the Porsche he was in at the time of the crash, The 47-year-old had previously survived a high-speed crash, Zef dedicated his life to breaking records, Eisenberg holds more than 50 speed records, The 47-year-old's records include the world's fastest turbine bike after hitting 234mph, The racer shared a photograph of a Madmax car just a few days before the crash, Zef was a competitive bodybuilder and sports nutrition entrepreneur, The crumpled wreckage of the car is pictured being taken away from the scene of the collision, Richard Hammond has also almost been killed at the airfield, Elvington Airfield is often used by drivers attempting to break speed records, Driver killed trying to break 207mph land speed record at airfield in North Yorkshire. This comes days after several new Guinness World Records were set at Elvington including by terminally ill Jason Liversidge who travelled 67mph in a specially-adapted wheelchair. [6] In 2011, GlaxoSmithKline bought Maximuscle for £162 million. Zef Eisenberg, who has died aged 47, was an entrepreneur who made a fortune in nutritional products for gym enthusiasts like himself, and an … "He will be missed enormously by everyone who worked with him and our condolences go to his friends and family.". The British land speed record is the fastest land speed achieved by a vehicle in the UK. He has recently been living in Saint Peter Port in Guernsey - helping to establish the island's largest concrete skatepark and largest adventure playground. Zef Eisenberg, a millionaire motorcycle enthusiast, died at age 47 on Thursday after he crashed a sports car while attempting to break a British land speed. Eisenberg also held the world record for the fastest turbine-powered streetfighter at 231 mph, and UK record for the fastest no-fairing naked bike. [7], In 2019, Eisenberg was awarded 'Parish champion of the year' in the 'Pride of Guernsey' 2019 awards for their 5yr project to deliver the Saumarez Park playground Project. Motorsport UK said that it was working with the event organiser and North Yorkshire Police on the probe. ", The statement added: "The thoughts of everyone at Motorsport UK and within the UK motorsport community continue to be with Zef Eisenberg's family, the organisers of the event, and other members of the motorsport community who were present at Elvington Airfield.". Officials said a full investigation will be launched into the circumstances of the fatal crash. A biker who died while attempting a British land speed record at an airfield has been named as millionaire businessman Zef Eisenberg. "He was with me on every ride. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. The father-of-two previously survived a near-fatal crash while travelling at 230mph on a Rolls-Royce jet turbine-powered motorcycle at Elvington Airfield in 2016. Elvington Airfield was the scene of a crash involving former Top Gear presenter Richard Hammond in 2006. [9][10] At the time, Maximuscle was Europe's best-selling sports nutrition brand. It's not for the faint of heart.". The day before Madmax Team rider Daley Mathison was meant to ride the Zero TT bike to number one podium position, but Daley was killed in the Superbike crash. [4], He was killed aged 47 when his car flipped and crashed on 1 October 2020 while attempting a British land speed record at RAF Elvington, Yorkshire. [8] Initially supplying whey-based supplements, the company's product range grew to include drink powders, edible gels, and protein bars. [13] under the Eisenberg Racing banner. [17] Zef Eisenberg promised Daley's wife Natalie, and family that this was unfinished business and he would take the NOU bike to world record glory himself as a tribute and final send-off to Daley.

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