Leveraging the juggernaut that is social media, Millennials and Generation Z (the generation after Millennials) are coming out and calling for more corporations to act with a conscience and have a social mission. A business choice in alignment with his company's stated values and the human sentiments of valued Delta customers and shareholders alike. The expected virtuous behaviors you'd imagine are present: But to ensure that these values pop out of plaques on the wall and are lived out daily in the trenches, Delta created a clear roadmap they call "Rules of the Road," which is critical to safeguarding and promoting their culture -- a step further than most companies are willing to take. [2] This prompted a U.S. Securities and Exchange Commission investigation, leaving many PWC executives with marred careers. CEO Ed Bastian will join Washington Post columnist David Ignatius on Monday, August 3 at 11:30 a.m. Edward H. Bastian (born June 1957) is an American business executive. Yes, the NRA stance was political and necessary for Delta to separate itself from a divisive special interest group with an agenda. Bastian acted on the "values" motif now because the timing is more critical than ever. Seeing Delta's name in the midst of the polarizing discussion going on was where he drew the line.

[8], Bastian has been divorced three times. Ten years before his death, in 1997, he was, with Jean-Pierre Thiollet, among the personalities when the township of Delphi … It was simply the right time to part ways. The Washington Post Live Center1301 K Street NWWashington, DC 20071. Do you buy it? The Path Forward: The Airline Industry with Delta Air Lines CEO Ed Bastian - When everything is connected, security is everything. Bastian didn't want to be caught on the wrong side of a public issue (and the wrong side of history).

A few years later, he was named partner at age 31. Executives like Ed Bastian intuitively know this and are being drawn to the conversation in order to capitalize on social issues for business outcomes. Six months later, at the request of then-Delta CEO Gerald Grinstein, he returned to the airline to serve as Chief Financial Officer. [5], Bastian left Delta in 2005 to become Senior Vice President and Chief Financial Officer at Acuity Brands. His father was a dentist and his mother was a dental assistant. The public perception of Delta's brand was in jeopardy with the NRA affiliation after the Florida shooting. It's simply a non-negotiable strategy where people are hired, fired, and promoted on those values. As some push for a return to business as usual, Delta Air Lines has continued to block middle seats, cap plane capacity and ban passengers who refuse to wear masks. Ed Bastian. In closing, let me say that companies that walk the talk of values don't pay lip service to the idea; their employees and leaders wear the values on their sleeves! During a 1981 annual review, he uncovered a $50 million fraud scheme involving ad powerhouse J. Walter Thompson.

Ed Bastian. For a full list of Washington Post Live programs click here. Working demographics are getting younger and increasingly more political and socially conscious. [4] In 2000, he was promoted to Senior Vice President – Finance and Controller. What executive of a Fortune 100 company ever wants to be branded as someone supporting the murder of students or putting guns in the hands of elementary-school teachers (whether or not these labels are true)? In this age of increasing racism, gun violence, sexual harassment, and the gender pay gap, social responsibility makes business sense. [11], "St. Bonaventure grad to take over for Delta Air Lines CEO Anderson as he retires", "Edward Bastian Restructures Delta Into The "Winningest" Airline", "Ed Bastian to Succeed Richard Anderson as Chief Executive Officer of Delta Air Lines", "Can new Delta CEO Ed Bastian continue the airline's success? [1], Bastian grew up in Poughkeepsie, New York, the oldest of nine children. 98. He added, "I'm not trying to be a politician. He said the NRA's "divisive rhetoric" made his decision "crystal clear." As you may recall from national headlines in February, ten days after a gunman opened fire at an affluent high school in Parkland, Florida, killing seventeen and injuring seventeen others, Delta Air Lines announced on Twitter that they were axing their agreement with the National Rifle Association (NRA) to provide their members with discounted travel. A piece titled "Dear National Rifle Association: We Won't Let You Win, From, Teenagers," published in March in The New York Times describes Generation Z as the generation who will "not forget the elected officials who turned their backs on their duty to protect children.". [7] His transition to CEO was the first time Delta had chosen a chief executive officer from within the company since 1987. ", "Bastian on list of candidates for Delta CEO job", https://www.ajc.com/blog/airport/things-know-about-delta-ceo-bastian/fJiR1xE49lSCTPpgyv5STO/, "Poughkeepsie native named CEO of Delta Air Lines", "Metro Atlanta Chamber Announces 2021 Chair And Launches New Digital Tool To Promote The Region", "Q&A with Ed Bastian, 2017 Most Admired CEO", https://en.wikipedia.org/w/index.php?title=Ed_Bastian&oldid=984221076, Creative Commons Attribution-ShareAlike License, This page was last edited on 18 October 2020, at 22:27.

"At Delta, our values are everything. He is the ninth and current chief executive officer of Delta Air Lines, serving in this role since May 2, 2016. So why would Delta take a stand this time? "As part of that, we have a responsibility to our customers, employees, and community partners to do the right thing," said Bastian.

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