But as far as the residential clients go, the main thing we concentrate on is the full customer experience. They really found a niche in that. ", That's when I found Plumber SEO. Their specialty is trouble shooting and repairing hot water issues at apartment complexes, any kind of commercial buildings. You've got everybody engaged in the growth and profitability of the company. The inactivity forced him to drop all the way to No.

Really be clear about who that market is and who you're really targeting within your geographic area. Another really cool thing we do, you mentioned it earlier in the interview, is we go on a fishing trip twice a year with our guys. Really accelerating the growth and putting these initiatives in place. It definitely makes them take ownership of their business. He usually comes for three days in a row. ALL RIGHTS RESERVED. Dan: Yes. That type of stuff. Making sure you're working with a good company you can trust. Is there something there that your dad run as a one truck company for a long, long time. Dan: Right now I think we have right around 25 in the company. 4 in men’s singles ATP rankings (2015). That's his passion. Embed review. You said something that a lot of people are scared about, and that's, "Will my business die if I come out of the Yellow Pages? Dan: Once I got rid of that, I was pretty much saving money at that point. We include it in our price whether we're doing a sewage stoppage or a jetting work. All we pretty much do is customize it to our company. What happens is once they go through a four year apprenticeship program, leading up...I'm sorry.

I know that you did some radio. You got to respond to both of them. All we are is the people that capture the work and hand it out to the technicians.

Josh: Building that culture, as you build your team, that bonds everyone together and not only makes a funner place to work but makes it so the guys that work with you are loyal. What marketing efforts tend to drive the most leads for you? You may have four or five stars on Angie's List, but not all of those are going to be good.

We always preach is we're always going to give the customers what they need or what they want. I would say as far as service technicians, licensed service technicians, the most success we've had out of that is going through the veterans' avenue. It will help you cement those relationships, get more repeat in referral business which is awesome. Josh: Thank you so much for agreeing to be on the podcast, and to share some of your experience, and some of your learning's, and how you're really marketing the company, and how you're accomplishing such great success in the business.

Great stuff there. You would say that's a big element of your marketing strategy, the whole online marketing play? Let's just talk a little bit about who you consider to be your target market in the geographic area that you serve. I'm trying to think of a good example. He wasn't solicited to say that. I'm sure the listeners are... Their minds are spinning.

Any last words you would want to share with the listener that may already be million dollar plus or may just be getting started in trying to figure out how to grow the business? Most sane people look at that and say, "That customer kind of sounds a little crazy." We are talking about marketing strategies. I'm sure he could really dig into it a little more.

I think it's very exciting. Doing that can be very stressful. The nice thing about doing business with us is we're always going to come back and make it right. How do you position yourself so that when you go after that target market it resonates with them and they want to choose you as the vendor of choice or provider of choice versus the competition? His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. Do you know how or when the company was able to make that transition from one truck to starting to be more significant enterprise? They're all hiring down type communities. We bonus them based on the gross sales of the company for the month, our target sales for the month.

grindhardplumbingco@gmail.com. It used to be a lot more than that. I think in all of your marketing you really play up on that with pictures of the actual team, pictures of you guys on fishing trips. We do a lot of leak detection type work, which leads to insurance work as well. 29, $37.4 million) and Serena Williams (No. We have reached over 155 million views in the past 6 years, and amassed over 200,000 followers on social media. You may see some that are really struggling. Until you really get in there and offer those opportunities, you won't realize how that is possible. It wasn't until we decided that, "Hey we're going to do this. Josh Nelson: Hi guys, this is Josh Nelson with the plumbing marketing profit podcast. He realized that wasn't cutting it.

We're going to do a good old fashioned barbecue. Started really in the Galveston area, moved to Austin shortly after they started the company. There's all these different types of positions open and there's a lot of room for growth. Josh: I'm sure that has a major impact on that ability to hit that 20 to 25 percent net.

Nishikori, however, has shown great resilience throughout his career and is expected to make a splash once more in the coming years. You always have customers that you have a really good experience with and they will go on there and do a good review. Josh: Another thing I know you guys are doing that's unique, it's a challenge that every one of the successful plumbing and HVAC contractors I talk to is dealing with.

There's managers positions open.

Even more exciting, Dan explains how he was able to increase his revenues in the last 3 years by over $1 Million Per Year (from $3 Million to $4 Million) by ratcheting up his marketing strategy - moving away from the Yellow Pages and into aggressive digital marketing strategies.
Any additional nuggets of wisdom you'd be interested in sharing? The main thing is allowing for your employees to see that there is potential for growth in your company. The other side of it is how do you maximize efficiency? If you'd like to listen to other interviews like this, or more from the leaders, the guys that are excelling in their plumbing or HVAC business, you can subscribe to the podcast at plumbingmarketing.net. Now one of the country’s richest people thanks to soaring Tesla stock, Musk has light years to go to fulfill his philanthropic pledge. Is there any Australian who get lot of fame in plumbing services?
You're not going to get a guy out of the Navy or the Army or whatever that's ready to roll out in the residential real world.

I think it's going to prove to be extremely successful and beneficial for all the plumbing companies around here. Whenever we're able to bring in kids like that to our program, we allow our trainer to train them for literally at least a month, maybe two months, to really get them into what are the systems in place for S&D Plumbing. Make sure to check out our YouTube channel here: https://www.youtube.com/grindhardplumbingco and don’t forget to subscribe. Even our commercial customers appreciate it. Josh: Let's talk about media and some of the things you guys are doing in order to get the phone ringing, in order to get new customers. Partner of iOne Digital / Cassius Network.

We're definitely proud of that. Then really figuring out what are the key words the customer's really going to be searching out?

I would say at the very least, trade organizations like PHCC and QSC are extremely beneficial just in the knowledge aspect, just in the classes you can take. We did it for 30 years, then we switched to flat rate. Then we hand out bonuses at the end of the month to each guy for different jobs they did well on for that month.

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