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John Lewis profits have been growing steadily since 2001 and the cash position was very strong as at the year ended 31 March 2011 marking a decade of enormous economic growth (M&S, 2011). 3d. "Why is this the most price-promotional period? 24 March 2012. www.ft.com (Accessed 31/07/2012), Legal&Medical (2008). Is rather low. Department stores have a "relevance problem", says Natalie Berg, retail analyst and founder of NBK Retail. John Lewis has recently started cutting prices to match up the ever increasing competition. Threat of Substitutes .css-8h1dth-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-8h1dth-Link:hover,.css-8h1dth-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking.

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