Reasonably Priced Assignment Help. We use cookies to give you the best experience possible. Implementation They will need an exciting marketing pitch that would create a need to the current customers and make them feel the need to upgrade. But this aspect has been lacking in respect to Nokia in the case, as the management of the company has failed to cope up with the market situation. Revision Facility till Customer Satisfaction, Human Resource Management Assignment Help, Customer Satisfaction in Australian Banks, Holden Australia Strategic Assignment Help, Marks and Spencer Strategic Assignment Help, Human Resource Management Assignment Helps, Personnel Management and Human Resource Management, Nestle Case Study | Assignment Help | Essay Help, Procter and Gamble Case Study | Procter and Gamble Assignment Help, Red Bull Marketing Mix | Red Bull Case Study | Red Bull Assignment Help, Schweppes Case Study | Schweppes Assignment Help | Schweppes Australia. All you need to do is fill out a short form and submit an order. This has adversely affected the market shares of the company and it has become a significant managerial issue for the company to revive its brand name. Research Problem: The analysis of the case of Nokia leads to the identification of the main research problem which has been the declining market share of Nokia despite having huge R&D investment made by the company.The case analysis revealed that Nokia spends excessively on R&D as compared to entire industry expenditure on R&D, … Synopsis of the Situation Despite making such huge R&D expenditure, Nokia was unable to launch a smart phone that can effectively compete against the iPhone. They may also need to partner with other luxury brand names to create new and exciting phones that their current customers will feel the need to have. 4. Thus, the investigation of this issue will lead to the identification of the factors that caused company to face such severe threat of declining market share and the actual reasons for the problems could be better identified. The analysis of the case of Nokia suggests that all these aspects are mostly lacking in respect to the company, as the managers were not able to introduce the new concepts into their products, the R&D team failed to utilise the key findings in introducing new products into the market and finally, the management’s approach also seems to be highly laggard, as despite introducing new and innovative smart phones, the management has undertaken decisions to take back their approach from introducing new and highly advanced smart phones to other small range of phones (Panne, Beers and Kleinknecht, 2003). Plagiarism free Assignments Help. In case you can’t find a sample example, our professional writers are ready to help you with writing In order to stay competitive with other phones Vertu will need to stay up to date with the software. 2. The managerial issue as evident in the case of Nokia suggests that the management has not been able to introduce the right smart phones in the market that can compete with Apple and Samsung. The managers within the organisations have a critical role to play in performing the successful implementation of strategies in order to achieve success. 6. On time Delivery Assignment. Vertu: Nokia’s luxury mobile phone for the urban rich. Secondly, it has performed innovation in launching new smart phones, but they were not that innovative to compete against iPhones and other smart phones by Samsung, and thirdly, even after devising important innovative concepts, it failed to introduce them into the markets. CASE STUDY (15%) NOKIA: RE-CONNECTING PEOPLE 1. With the invention of smart phones, Nokia will need to move forward with a new operating system. Selected Solution to the Problem Vertu could consider partnering to a larger, more well-known mobile company like Apple to get a better operating system that has already been tested, instead of Nokia. Offer discounts, trade in allowances or free upgrades. QUESTION 1 Kwong, K., & Wong, K. (2011, September 28). Thus, the analysis of the Nokia case indicates that there are various managerial issues as faced by the company which has resulted into significant decline in the level of market share. It has been argued that the higher level of benefits can be achieved from a product provided it has been introduced in the market on timely basis. The device was shown locating a restaurant, playing a racing game and ordering lipstick. 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