Our seven trends included: Back to Basics, Tactile Touch, Digital Design, Bio-transparency, Modular Blocking, Conscious Craft and Sensorial Radiance. According to a recent report by Mordor Intelligence, the global RTD market is projected to grow at a CAGR of 6.1% during the forecast period 2020-2025. Don’t get tossed aside. With lower minimums, you can stop buying more than what you need and stop throwing away unused materials. The global pouch packaging market will reach $19 billion by 2021 up from a projected $15 billion in 2016 – a compound annual … Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services. While no one could have predicted a global shift in our daily lives, companies have quickly adapted and shifted their online approach in an effort to serve the community. It created delays and shortages that affected many enterprises and industries. © 2021 Linchpin SEO, LLC All Rights Reserved / Sitemap / Raleigh Web Design / Raleigh SEO / Chicago  SEO / Web Design Chicago. Minimalism is thriving in many areas of design in 2020. Labels are a main character in your brand story. Premium mixers are another category on the rise, where consumers are willing to pay a price reflective of  high-quality beverage ingredients; often botanical or herbal flavourings. Here's are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business. Ascential plc, The Prow, 1 Wilder Walk, London W1B 5AP As well as providing an engaging experience for consumers through the use of technology, interactive packaging offers increased transparency by allowing the consumer to gain access to a secure platform on their smartphone after scanning a QR code on the product’s packaging, which provides access to information about the product’s supply chain. These beautiful, sleek color palettes can make consumers feel like they are getting the royal treatment! Hard seltzers have shown exponential growth in the US, and it seems the UK is following suit. Luckily, with advances in printing & CAD cutting technologies, sustainable packaging is more easily achievable than ever. Neither did we. Funds secured to your sales team? Evian also launched a. with label-free packaging made from 100% recycled plastics, and this release is one step for the company towards becoming a fully circular brand. Consistent with recent economic downturns in many places, expect packaging for discretionary products to emphasize an sense of wealth and richness. Have you got a new beverage innovation that’s award-worthy? Metamorphoses. Peter McGuinness, president of Chobani, said: “With every trip to the store, consumers are looking to do more than just fill their bellies. Know what’s next. Perhaps due to the recent Coronavirus Pandemic, analysts reported a survey conducted by the. The colour palette is split into two sections – one featuring unrefined natural tones, and the other with unmistakably artificial hues inspired by digital culture. From the rise of premiumisation to functionality, sustainability and convenience, brands continue to innovate to maintain their popularity in the global beverage market.

One trend that we could see over time, is the clear labelling of calorie contents on alcohol beverage packaging, in an attempt to tackle obesity within the UK. Higher Packaging Demand. With digitally printed packaging, LED technologies require less inks and consumables than other traditional print methods. As a result, next generation beverages will need to address a variety of needs, rather than just focusing on one specific function. This diverse, ever-changing industry reflects the needs of a rapidly developing global society.

Similarly, UK-based Dash Water uses wonky British fruit and vegetables that have been rejected by supermarkets to naturally infuse water.

While consumers are clearly willing to spend more, as demonstrated by the rise in premium beverages, they are also fuelling the demand for drinks that offer functionality, too. It enables vendors to showcase the wholesome and attractive qualities of their goods to potential buyers effectively. She notes items which lacked packaging in the past in some locations may now require packaging in certain locales in order to reassure customers about the ability of the marketers to protect goods from contact with coronavirus. Click for a demo. Our Story Learn more about who we are, and what drives us. , aimed at more sophisticated drinkers, while Carlton & United Breweries recently launched their first ever hard seltzer brand. One consumer survey indicated roughly 8 out of every 10 respondents consider glass containers a superior form of packaging for preserving the taste of food. Both detailed, ornate designs and the use of gold or silver foiled packaging may help convey this sense of luxury and comfort. With respect to the use of text, many package designers will stress well-balanced, tidy and evenly balanced designs. Flat Illustrations Packaging will lend Simple or wild graphics, neutral or bold colors, variable patterns and multi-use packaging are just some of the exciting trends to look forward to in 2021! 11 inspiring packaging design trends for 2020 1. SEO Content Creation Content that preforms with users and Google. They impact the way consumers compare, select, and use a variety of products. Furthermore, GlobalData recently noted that the rum market’s value in the UK grew at a CAGR of 7.5% between 2017 and 2018, almost double that of gin sales, which saw a 3.8% growth during the same period. Evidently, snacking drinks and multifunctional food and beverage products are gaining momentum. With physical activity and health awareness on the rise, demand for RTDs such as cold brew coffees and cold-pressed juices is increasing. Shipping! According to Mordor Intelligence, the aluminium cans market is expected to register a CAGR of 3.2% between 2020-2025. If you continue to use this site, you consent to our use of cookies. The pairing of offbeat colours will drive newness as consumers grow more confident and adventurous with colours. Printing plates are no longer needed which means that graphics can change often without the purchase of plates that may become obsolete. 12 key colours for beauty packaging in 2021 The packaging trends also shine a light on sustainable packaging: as resources become scarcer and focus shifts towards circular economies, there will be a growing focus on new design thinking for solid … Many consumers are seeking recyclable, biodegradable or compostable items with improved functions when purchasing beverages. One of our favorite things about packaging is that it serves as a communication tool between you and your consumers. Consistency is key.

Use your printed packaging to speak on behalf of your brand as well as your favorite movement or cause. Some firms actively sought to engineer “smart” packaging capable of assisting merchandise tracking and the dissemination of ready-to-launch high tech products in a variety of settings. Project Gallery See a few things we've done and the success we've had. Nudes, beiges, whites and muted earthy colors can give an organic feel to your products. Consumers are becoming more sophisticated drinkers, looking for authenticity and wanting more for their money. As a result, both major companies and smaller start-ups are releasing beverage packaging designed to minimise environmental impact, featuring fully recyclable and sustainably sourced materials. Simple or wild graphics, neutral or bold colors, variable patterns and multi-use packaging are just some of the exciting trends to look forward to in 2021! It seems that consumers are drinking fewer, but more superior, premium beverages, adopting a ‘less is more’ attitude. As label and packaging printers look to address current economic situations regionally and globally, especially those predicted to impact operations in 2021, a reliance on technologies that help save resources, from time and energy

For example, Diageo recently unveiled the ‘first-ever’ 100% plastic-free paper-based spirits bottle made entirely from sustainably sourced wood and is fully recyclable. WGSN Limited, Company number 04858491. Interactive AR packaging has grown 120% in recent years, according to a study by Kezzler, and is especially engaging to millennial consumers as it offers extra appeal through experiences such as games, music and recipes. Selecting the top ten trends in packaging proves challenging, considering the diversity and variations in this huge marketplace. It may take a little brainstorming, but coming up with creative ways that consumers can reuse your packaging again and again will definitely improve brand recognition and brand loyalty. A box or container may contain a website registration or product information URL clearly visible on the exterior to assist customers in locating technical support services. Convenient cold brews offer instant energy so are increasingly desirable among professionals and fitness enthusiasts alike.

Sustainability is a critical topic. United Kingdom Aluminium has been commended as a superior packaging material due to its sustainability, making it particularly desirable for companies looking to promote their product while meeting environmental goals. This broad field encompasses numerous subcategories. Enter the. Customized packaging can mean just about anything – custom size, custom print, custom design. SEO Website Audit Learn why your website isn't performing.

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